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Act Fast
Social Awareness Illustrations

Description

  • Client: QUT Project
  • Date: April, 2014
  • Software: Wacom Intuos Pro, Adobe Photoshop CC

‘Act fast or wear a mask’ was a social awareness campaign based on statistics from science magazine, FOCUS (Villazon, 2012). The aim of this project was to challenge the audience to think about how they have (or haven't) contributed to helping the environment by using confronting imagery and posing the question: ‘How many trees have you planted?’

The desired outcome of the campaign was to increase awareness and encourage people to at least reflect on their environmental impact.

  • Act Fast Campaign Image 1
  • Act Fast Campaign Image 2
  • Act Fast Campaign Image 3

Brisbane, QLD, Aus
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